Pay-Per-Click Advertising

Pay-Per-Click Advertising is essentially just that, you are paying a Search Engine for each time your link is clicked on from a specific area of their results pages. You can bid on specific keywords that you want your link to appear for and then pay for each time a user lands on your site from that link.

Our internet marketing services include registering an account on your behalf, and then bidding on and monitoring your selected Pay-Per-Click advertising campaign for you.

As an example:

Your company sells men's clothing here in Perth and it's a very competitive market. Your competitors' sites are consistently in the top 4 spots of Google's results pages for the search term "men's jackets perth" and they are getting the majority of that search traffic.

After performing the proper Search Engine Optimisation, we would then sign you up for a Google AdWords account and set a budget for your Pay-Per-Click advertising campaign. We'll help create a simple and effective ad, we'll submit it, and we'll bid on the most successful keywords ("men's jackets perth", "men's coats perth", "sportjackets perth", etc).

We will then monitor and adjust your account according to the AdWords statistics in order to provide you with as high a return on investment as possible. We'll make sure that you're getting your ad shown enough (Impressions) and that enough people are clicking on it when it does (Clicks). Of those that are clicking, we'll work with you to make sure that these people are converting into qualified leads (Conversion Rate), and more importantly, clients.

If your Conversion Rate isn't where it should be after a suitable amount of time, we'll make sure it gets there.

Pay-Per-Click Bidding

Specific search terms can be highly competitive and you will need to know beforehand how much you're willing to spend on each click, or your Cost-Per-Click (CPC). We'll provide in-depth and thorough market research into each keyword phrase and how high their CPC currently sits, then we'll advise you on the highest bid that your budget can allow that still offers you the highest ROI.

Note: As mentioned on our Web Site Marketing page, Search Engine Optimisation and Pay-Per-Click Advertising commonly overlap, but only in an overall Internet Marketing sense. You will NOT be charged for clicks from the "Organic" listings.

Staying on top

As part of your Pay-Per-Click Advertising campaign, we'll monitor your budget expenditures and also provide you with comprehensive analysis for you to see your current and projected ROI. If changes are necessary, we'll make them for you so that we can continually strive for the most successful campaign possible.

Staying on top of the campaign statistics will keep you staying on top of your competition while providing you with a strong return on your investment.

SEO and Pay-Per-Click Advertising – Both are important

By implementing an effective and affordable internet marketing strategy that utilises both Search Engine Optimisation and Pay-Per-Click Advertising you are significantly increasing your site's visibility in the Search Engine Results Pages.

By having Eduka's as your Internet Marketing Company, you are ensuring that the proper analysis and monitoring is being done to ensure that you site, and your business, are as successful as possible.