Web Site Marketing
Strategic Internet Marketing
Few other forms of marketing are as targeted as Internet Marketing, and the first step in web site marketing is driving user traffic to your website with a targeted Internet Marketing Strategy using Search Engine Optimisation, Pay-Per-Click Advertising, or both.
Search Engine Results
"Where are you on Google?" is a common enough phrase among business owners these days, and it basically means "Which Searches is your site appearing for and how high in the results are you?"
There are two ways to appear on Google's Search Results Pages:
In the "Organic" listings (on the left) which are referred to as "organic" because you didn't pay Google to put your site there. Google placed your site there on it's own merit purely for the benefit of their users, because they think that you have enough relevance for the term that was entered into the search box.
In the "Paid" listings, on the right, whose explanation seems obvious though it has a bit more involved to it.
Even though the two will commonly overlap, the first option is usually accomplished through Search Engine Optimisation and the second is done through Pay-Per-Click Advertising.
Search Engine Optimisation (SEO) is more than just adding some keywords to your site and hoping that the Search Engines rank you high because of them. It's actually a series of techniques and processes that will significantly increase the chances of your website being the one that is chosen from a Search Engine’s results page.
Read more about Search Engine Optimisation.
Pay-Per-Click Advertising is really just that, you pay for every time that someone clicks on your site's link. This is only from a specific area of the Search Engine Results Pages though, the "Paid" links area that was referenced above.
To participate in Pay-Per-Click Advertising, you simply bid on specific keywords that you'd like your ad to appear for, set a specific budgeted amount for your account, and then you'll be charged that bid price for every person that clicks the link to your site from your ad.
See if a Pay-Per-Click Advertising campaign is right for you.
Internet Marketing and Web Site Design
The next step of your Internet Marketing Stategy, and one that is commonly forgotten about, is having a site that's worth linking to. Whether it's by Google, Yahoo!, MSN, or other similar sites, your website needs to be worth sending people to.
Your website design needs to be engaging and interesting enough to capture the limited attention span of today's web surfers, and it especially needs to be usable and practical to ensure that your website visitors are getting the most from your site.
Read more on quality and affordable web design.