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Helping our clients achieve their goals - Solid Gold

Solid Gold is a jeweller specialising in the design and manufacture of truly unique pieces using high quality diamonds. As part of their business, Solid Gold also deals in loose diamonds and other gemstones.

A well established Perth based jeweller, Solid Gold commands a good share of the premium diamond engagement ring market and has built a strong reputation and loyal customer base over the last 18 years.Solid Gold Jewellers

assessing the problem

  • Many of Solid Gold's clients live in country areas, so Solid Gold needed a way of helping their clients to find and purchase the perfect piece without having to make a journey to the showroom.
  • The stock is constantly changing
  • Solid Gold stocks a very large range of diamonds
  • They needed a fast way of updating their products and making them available to country clients as well as those who were able to come to the showroom.

delivering the solution

  • We assessed Solid Gold's goals and needs
  • We then developed a strategy that incorporated all of their aims
  • We optimised Solid Gold's investment by ensuring that the web sales system is extendable, to cater for future requirements.

the solution in brief:

A website that is easily and quickly updated, a system that allows for unique items to be uploaded, displayed, searched for and purchased, and a robust order tracking system, have combined to achieve each of Solid Gold’s goals.

  • We developed an online marketing strategy that ties in with their offline marketing
  • We analysed the business’ sales tracking system, to make sure our web system can interact with it
  • We made the system flexible enough to deal with a wide range of unique products

Facilitation of online sales

  • Unlike most websites with online sales, we have provided as many options as possible for customers to make their purchase; including online layby, product enquiry forms, the option of saving a wishlist for later, the means to request an offline purchase (such as cheque or EFT) and of course, credit card purchasing
  • We advised on and integrated a payment gateway for all major credit cards
  • We provide ongoing statistical analysis and reporting
  • We helped in negotiations to to acquire a number of domain names that were registered to other companies

achieving results

At Eduka, we always continue to track the results of our web strategies and make recommendations to our clients based on our ongoing analysis. Enquiries were received through the website starting from the very day it went live, and the number of qualified leads Solid Gold gained via the website was several times the number of those from their previous site.

With the current volume of sales facilitated by the website we estimate that the site will have paid for itself and be a profit centre within four months, surpassing our conservative estimate of 2 years! This proves that a well thought out and executed plan can lead to measurable ROI in a relatively short time.

moving forward

Eduka is now assisting Solid Gold in planning for the integration of their manufacturing process with the system which will manage stock levels, the supply chain and the store POS. The system will enable Solid Gold to meet demand as well as predict sales trends. Over time the system will grow into a end-to-end solution linked together through the website.

the technical aspect

  • ASP.NET 2.0
  • Microsoft SQL Server
  • Microsoft Windows 2003 Server 
  • Microsoft Internet Information Server
  • Securepay Integration
  • 128bit Encryption
  • Secure Web Services (for inventory integration with legacy back-office)
  • Data Warehousing

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