In the past few years there has been a revolution in the wetsuit industry that was started by a small independent company calling their product Radiator.

assessing the needs

To aid in expanding awareness of the Radiator brand, eduka was asked to develop a web strategy for Radiator with four central aims:

• market the product
• sell the product through ecommerce
• eventually manage the product pipeline online
• design a website that would complement Radiator's more conventional methods of selling through retail outlets

delivering the solution

• Online re-branding including the development of a design which was based on Radiator’s brand values and varied customer base
• Development of an online marketing strategy
• Facilitation of online sales
• Improving speed and efficiency of customer relations
• Education in online best practice
• Payment gateway integration
• Statistical analysis and reporting
• Domain name acquisition achieving results

achieving results

• Radiator has now managed to spread their message around, and water sport enthusiasts the world over are using their products.
• increased level of exposure in overseas markets has resulted in distributors competing for the rights to sell the Radiator range of products
• the new website has tripled their online sales.

moving forward

eduka is now assisting Radiator in extending the system to manage stock levels and the supply chain. The system will enable Radiator to effectively meet demand as well as predict trends.

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