Helping our clients achieve their goals - Adam Gilchrist

Adam Gilchrist is the only wicketkeeper in Australia to have captained the Australian Test and One Day teams and is acknowledged for his leadership and outstanding contribution to the Australian team in both forms of the game. In early 2002 eduka was chosen from a number of vendors to design and build Adam Gilchrist's website.

assessing the needs

• Adam needed a website that would convey not only his sporting prowess, but also his personality to fans.
• He wanted the website to be a place that fans could come to for information on Adam and his achievements.

Over time the opportunity to incorporate a more commercial aspect arose, however it was important that the website maintained a personal touch, while also acting as a medium for online marketing.

delivering the solution

• Online brand development and marketing strategy
• Collaborative Content Management
• Customised application development to handle promotional activities
• Subscriber and news management
• Microsoft Share Point Services for remote collaboration
• Domain Name Services and website hosting

achieving results

• the website has allowed Adam to expand and improve his communication with fans and convey a more personal picture of who he is.
• Adam's sponsors use the website to support consumer promotions they run while eduka provides statistical and tracking information on the success of these activities.

moving forward

eduka continues to work closely with Adam and his sponsors alike, always ensuring that Adam's requirements are met while also allowing for greater commercialisation in relation to his sponsors. eduka, Castrol and Adam's manager developed a growth strategy, incorporating new ways of bringing the excitement of cricket - and Adam in particular - to life through the powerful medium of the internet.

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