Palandri Consolidates Websites and Reduces Costs

Palandri Wines, a long time client of Eduka, engaged Eduka's web consulting team to iron out a strategy for their 4 websites that fall into 3 different markets; the North American Wine Market, the United Kingdom and Europe wine market, the Australian wine Market and finally the investor relations site.

Eduka came up with the following solutions with the immediate result of considerable cost savings:

1. Identify common elements of all markets and consolidate into one cohesive website
2. Create and develop a wine database that allows for market segmentation and reporting
3. Introduce cost savings by auto generating Tasting Notes from wine database.
4. Amalgamate Investor relations into the common site yet still keeping the retail face of the site for consumers
5. Introduce an XML driven store locator that reads distributor data
6. Incorporate awards and reviews into the wine database
7. Provide DNS and domain services that allow for smart routing of foreign traffic
8. Provide effective Search Engine Marketing strategies

Eduka delivered on all the above in a very short period of time and you can see the result online at www.palandri.com.au.